Wichita Falls

The Water Hole

Filed as: WATER HOLE
1415 OLD IOWA PARK RD STE A&B, Wichita Falls, 76306 · Wichita County
Sep 2026 sales
$57,723
Down 21.3% vs Sep 2025

TABC renumbered this location's license from MB464682 to MB810315 in May 2011. Figures combine all 3 licenses.

Combined venue — operates as one place across 2 TABC-licensed addresses: 1415 OLD IOWA PARK RD STE A&B and 1415 OLD IOWA PARK RD STE B

Monthly Sales History

Nov 2025 – Sep 2026
Monthly sales
mov avg
Best month ever
$82,009
Apr 2025
Past 12 months
$753K
↓ 7.6% vs prior year
All-time sales
$7.7M
Since Jan 2007 · 237 months
Monthly average
$63K
Past 12 months
All-time avg: $32K

Product mix, Sep 2026: 60% liquor · 40% beer

Data: Texas Comptroller mixed-beverage gross receipts • View raw data ↗