Waco

True Love

414 FRANKLIN AVE, Waco, 76701 · McLennan County
MB762038Mixed beverage4th in ZIP 7670115th in Waco
Sep 2026 sales
$74,214
Up 25.8% vs Sep 2025

TABC renumbered this location's license from MB102641059 to MB762038 in Dec 2010. Figures combine both.

Monthly Sales History

Nov 2025 – Sep 2026
Monthly sales
mov avg
Best month ever
$104,771
Dec 2023
Past 12 months
$986K
↑ 9.3% vs prior year
All-time sales
$8.1M
Since Feb 2013 · 164 months
Monthly average
$82K
Past 12 months
All-time avg: $50K

Product mix, Sep 2026: 80% liquor · 19% beer · 1% wine

Data: Texas Comptroller mixed-beverage gross receipts • View raw data ↗