Plano

Love and War in Texas

Filed as: LOVE & WAR IN TEXAS
601 E PLANO PKWY, Plano, 75074 · Collin County
MB200089653Mixed beverage14th in ZIP 7507498th in Plano
Sep 2026 sales
$38,285
Down 14.8% vs Sep 2025

TABC renumbered this location's license from N 445640 to MB200089653 in Apr 2023. Figures combine all 5 licenses.

Monthly Sales History

Nov 2025 – Sep 2026
Monthly sales
mov avg
Best month ever
$128,701
May 2007
Past 12 months
$499K
↓ 3.3% vs prior year
All-time sales
$15.7M
Since Jan 2007 · 237 months
Monthly average
$42K
Past 12 months
All-time avg: $66K

Product mix, Sep 2026: 45% liquor · 51% beer · 4% wine

Data: Texas Comptroller mixed-beverage gross receipts • View raw data ↗