New Ulm

Falls Operating, LLC

1750 N FALLS DR, New Ulm, 78950 · Colorado County
RM1118500Mixed beverage retail1st in New Ulm
Sep 2026 sales
$27,821
Up 122.2% vs Sep 2025

TABC renumbered this location's license from MB107099104 to RM1118500 in Jun 2021. Figures combine both.

Monthly Sales History

Nov 2025 – Sep 2026
Monthly sales
mov avg
Best month ever
$65,941
May 2024
Past 12 months
$301K
↑ 3.9% vs prior year
All-time sales
$1.6M
Since May 2021 · 65 months
Monthly average
$25K
Past 12 months
All-time avg: $25K

Product mix, Sep 2026: 71% liquor · 16% beer · 13% wine

Data: Texas Comptroller mixed-beverage gross receipts • View raw data ↗